Privacy policy

I Am Lumberjack Ltd ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have over it, in line with UK GDPR and the Data Protection Act 2018.

Who we are

I Am Lumberjack Ltd, registered in England & Wales (Reg. No. 10682154), trading as I Am Lumberjack.
Email: jack@iamlumberjack.com
Phone: 0203 539 6157

What we collect

When you request a quote or a call back, sign up to our Tree Care Plan, ask for a commercial site survey or compliance pack, call, or email us, we may collect:

• Your name, phone number, and email address
• The address where work is required
• Details of the job you're enquiring about, including any photos you choose to upload
• For a call back, the time of day you'd like us to ring
• If you message us on WhatsApp, your WhatsApp name, number and the messages and photos you send
• For commercial requests, your organisation, role and site details
• Records of calls, emails and correspondence between us
• Which of our links brought you to the site, if you arrived from one (for example the QR code on our vans), so we know which of our advertising works

Cookies & analytics

We use Google Analytics (GA4) to understand how visitors use this website (for example, which pages are popular and how people find us). Google Analytics sets cookies on your device and collects information such as your approximate location, device type, and browsing behaviour on this site. This data is anonymised where possible and is used only in aggregate; we don't use it to identify you personally. You can opt out of Google Analytics tracking using the Google Analytics opt-out browser add-on.

We also use Google Ads conversion tracking to see whether our adverts lead to enquiries (for example, when someone sends a quote request, taps our phone number or messages us on WhatsApp). Google Analytics and Google Ads cookies are only set if you click Accept on our cookie banner. If you decline, Google may still receive basic information without cookies (such as that a page was viewed or an enquiry was sent), which it uses to estimate how well our adverts perform. This information is not used to identify you or to show you personalised adverts. If you have accepted cookies and send us an enquiry, your email address and phone number are scrambled (hashed) in your browser and shared with Google, only so it can tell whether the enquiry came from one of our adverts. If you came to us from one of our Google adverts, the phone numbers on the site may be shown as Google forwarding numbers, which put your call straight through to us and let Google count it. You can change your choice at any time with the Cookie settings link at the bottom of every page.

Information kept on your device

So that the site works properly, it keeps a few small pieces of information in your own browser. These aren't cookies, and they stay on your device, except that the link that brought you here is sent along with any form you choose to send us:

• The private reference for your "Where's my quote?" page, so we can link you straight back to it
• Your first name, briefly, to greet you on the confirmation page after you send a request
• Which of our links brought you here (see above), and how you arrived (for example from a Google search or one of our adverts) and the first page you saw, for the rest of your visit
• The current weather and storm-warning status, so each page doesn't have to look it up again

We also keep our own simple count of visits, without cookies: each page view sends us the page, roughly how you arrived (such as "Google search" or "Facebook"), whether you're on a phone or a computer, and whether you tapped to call, WhatsApp or email us or sent a form. It doesn't include your IP address or anything that could identify you, and it's only ever added up into daily totals.

When you use our postcode tools (Do you cover me? and Do I need permission?), the postcode you type is looked up with postcodes.io and the government's planning data service. We don't store it.

Why we collect it

We use your information to:

• Respond to your quote request and provide an accurate estimate
• Arrange and carry out tree surgery work you've asked for
• Issue invoices and keep the financial records we're legally required to keep
• Contact you about ongoing or upcoming work
• Let our team know quickly when a new request comes in

Our legal basis for this is either that processing is necessary to take steps at your request before entering into a contract with you, to perform that contract, or to comply with our legal obligations (such as tax record-keeping).

Who we share it with

We don't sell your data. We share it only where necessary with:

• Our website hosting provider, who hosts this website and our internal systems, and processes and stores form submissions on our behalf
• Anthropic, whose AI (Claude) helps us prepare an internal price estimate from the details and photos you send. A person always reviews and writes your quote
• Google, for Google Analytics and Google Ads (above), and for our job calendar once work is booked
• WhatsApp (part of Meta), if you choose to message us there; WhatsApp's own privacy policy covers how it handles your messages
• ntfy, which sends instant alerts to our phones when a request arrives. These alerts contain only your first name, the type of work and your general area
• Xero, our accounting software, for invoicing customers who go ahead with work
• Subcontractors or suppliers directly involved in delivering your job, where relevant

Our "Recent work" map and "Crews in your area this week" notices show council area names only. We never publish customers' names or addresses.

How long we keep it

We keep enquiry and customer data for as long as necessary to deliver our services and meet our legal obligations: generally up to 6 years after a job is completed, to satisfy tax and accounting requirements. Enquiries that don't proceed to a booked job are deleted after a reasonable period if there's been no further contact.

Your rights

Under UK GDPR, you have the right to:

• Ask what personal data we hold about you and get a copy of it
• Ask us to correct inaccurate data
• Ask us to delete your data, where we're not required to keep it for legal reasons
• Object to or restrict how we use your data
• Ask for your data in a portable format

To exercise any of these rights, email jack@iamlumberjack.com. If you're unhappy with how we've handled your data, you can also complain to the Information Commissioner's Office (ICO).

Security

We take reasonable technical and organisational steps to protect your data against unauthorised access, loss or misuse.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date at the top.